
| Native Title | 귀시 |
| Also Know as | Ghost Market, Gwisi, The Cursed: Insatiable Desires, Gory: A Horror Tale, Gori: Eo Horeo Teil, 고리: 어 호러 테일 |
| Director | Hong Won-Ki |
| Writer | Hong Won-Ki |
| Distributor | BY4M Studio |
| Air Time | Wednesday |
| Content Rating | 15+ - Teens 15 or older |
| Runtime | 96 minutes |
| Genre | Horror, Supernatural, Thriller, Suspense |
| Language | Korean |
| Country | South Korea |
| Release Date | 2025-09-17 |
"The Cursed" is a spine-chilling supernatural horror anthology that weaves interconnected tales of insatiable desires and their nightmarish consequences. Directed by Hong Won-ki, this film taps into Korean folklore's eerie "gwisi" (ghost market), delivering a cautionary blend of greed, transformation, and dread that lingers long after the credits.
"The Cursed" (Korean: "귀시," lit. "Gwisi") is a 2025 South Korean supernatural horror film written and directed by Hong Won-ki in his feature debut. Produced by Jerry Good Company and distributed by BY4M Studio, it runs for 96 minutes and is rated 15+ for intense violence, disturbing images, and thematic elements. The film explores the perils of a hidden ghost-trading market that materializes when a mystical "fox window" unlocks, allowing desperate souls to bargain for their deepest cravings. It premiered at the Bucheon International Fantastic Film Festival on September 9, 2025, followed by a French release on September 7 and a domestic theatrical debut on September 17, 2025. It debuted at No. 4 on the Korean box office chart and holds an 8.21/10 Naver rating from audiences praising the performances but critiquing story development.
In a shadowy realm where folklore meets modern desperation, "The Cursed" unfolds through interwoven vignettes of ordinary people ensnared by the gwisi – a clandestine ghost market that emerges at night when a fox-shaped window creaks open. Driven by unquenchable yearnings, characters strike forbidden deals with spectral entities, trading fragments of their humanity for fleeting gains like beauty, success, or redemption.
A beauty-obsessed office worker tampers with cursed packages, unleashing vanity's horrors; a frantic mother barters her daughter's future for elite university admission, dooming them both to academic nightmares; an aspiring writer ventures to a rural tree, only to trade her soul for inspiration that devours her mind.
Parallel threads follow a dogmatic detective haunted by regrets, chasing a kidnapper through the market's veil, while a rookie cop grapples with inexperience amid the supernatural frenzy. An international student chases influencer fame through viral horror vlogs, and a shaman bridges the living and damned, facilitating trades that spiral into grotesque metamorphoses – blood faucets, distorted reflections, and insatiable hungers.
As desires consume their bearers, the film culminates in a web of karmic reckonings, warning that the true curse is the void within.
Released September 17, 2025, "The Cursed" opened at No. 4 on the Korean box office, drawing audiences with its folklore-infused chills but eliciting mixed responses on narrative cohesion.
On Naver, it scores 8.21/10 as of September 20, with praise for the "fantastic, multi-layered performances" and atmospheric dread, though critics like Screen Anarchy noted it's "low on narrative beats" despite "punchy set pieces."
Asian Movie Pulse lauded its "hard-boiled energy," while Letterboxd users highlight the "surprise ending" and fun ride, averaging 3.5/5 but critiquing unoriginal plotting.
At Bucheon International Fantastic Film Festival, it won the Méliès International Festivals Federation (MIFF) Award for Best Asian Film, cementing its festival acclaim.
Overall, it's celebrated for bold visuals and social commentary on greed, though some await deeper scares.
The gwisi market draws from Korean shamanistic lore of spirit trades, reimagined as a "fox window" portal – unlocking only at night for deals that twist desires into curses like blood faucets and warped reflections.
MAMAMOO's Solar, STAYC's Bae Su-min and WJSN's Son Ju-yeon make their film bows, with Solar's writer Mi-yeon trading inspiration for insanity, Bae Su-min's school student Soo-yeon obsessing with grades and college entrance exams, and Son Ju-yeon's content creator Eun-jin chasing viral fame through haunted vlogs.
Hong Won-ki's script links vignettes through the shaman, creating a "web of karmic reckonings" where one trade's horror ripples to another's, echoing anthology styles like "Tales from the Darkside."
Character posters tease taglines like "Don't you want the perfect appearance, no matter the cost?" for Moon Chae-won, with visuals of mirrors, packages, and treehouses heightening unease.
Won MIFF's Best Asian Film at Bucheon, praised for "energetic" transformations amid critiques of pacing; debuted at No. 4 domestically, blending K-horror with social satire on vanity and ambition.
Evokes "Gonjiam: Haunted Asylum" for psychological dread and "The Medium" for shamanistic chills, ideal for fans of interconnected Korean horror like "Metamorphosis."
"The Cursed" casts a mesmerizing spell, transforming Korean folklore into a mirror for modern greed's grotesque toll. Hong Won-ki's assured debut, bolstered by Moon Chae-won's haunted vanity and Solar's poignant debut, delivers visceral vignettes that unsettle and provoke. While narrative threads occasionally fray, its atmospheric horrors and cautionary bite make it a standout 2025 scare – reminding us that the scariest monsters lurk in our wants.
"The Cursed" is in South Korean theaters since September 17, 2025.
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