| Native Title | 이상한 과자가게 전천당 |
| Also Know as | Strange Snack Shop, A Strange Sweets Shop Jeoncheondang, The Mysterious Sweets Shop Jeoncheondang, The Mysterious Candy Store Jeoncheondang, The Mysterious Candy Store Jun Chun Dang, Isanghan Gwaja Gage Jeoncheondang, 이상한 과자 가게 전천당 |
| Director | Park Bong-Sub |
| Writer | Lee Ji-Hyun |
| Distributor | Plus M |
| Air Time | Friday |
| Content Rating | 13+ - Teens 13 or older |
| Runtime | 88 minutes |
| Genre | Fantasy, Mystery, Drama |
| Language | Korean |
| Country | South Korea |
| Release Date | 2026-05-29 |
"Strange Snack Shop Jeoncheondang" brings a whimsical blend of magic, wishes, and human desires to the big screen in this 2026 Korean fantasy film.
Adapted from the popular Japanese novel series "Fushigi Dagashiya Zenitendo" by Reiko Hiroshima and illustrated by jyajya, this live-action fantasy (original title: "이상한 과자가게 전천당") follows customers who possess special lucky coins as they visit a mysterious snack shop that grants wishes. The story explores the magical events and consequences that unfold in this enchanting yet unpredictable world. The film runs approximately 88-90 minutes and is directed by Park Bong-sub with screenplay by Lee Ji-hyun. It features contrasting shops and philosophies about wishes and desires.
The narrative centers on Jeoncheondang, a hidden snack shop where the owner sells sweets that can make wishes come true for those who arrive with lucky coins. Customers experience miracles, but good fortune can quickly turn into misfortune if not handled carefully. A rival shop, Hwaangdang, tempts customers' deeper desires, leading to conflicts between the two owners with opposing beliefs about wishes and their consequences. The story unfolds with various customers, unique magical snacks, tense confrontations, and choices that shape the wish-driven tale.
Early promotional materials and stills have generated significant interest for the film's visual charm, magical atmosphere, and the strong contrasting performances by the lead actresses. The project is noted for its whimsical fantasy elements and exploration of human desires.
The film features beautifully designed sets, including Jeoncheondang's mystical interior with green lighting and colorful, dreamlike aesthetics.
Magical snacks and lucky coins play central roles in triggering the story's events.
Promotional stills highlight an amusement park confrontation between the rival owners with a mysterious figure named Kai involved.
It is a South Korean live-action adaptation of a beloved Japanese children's novel series.
The film is scheduled to be followed by a drama series adaptation later in 2026.
"Strange Snack Shop Jeoncheondang" promises a delightful and thought-provoking fantasy journey that balances warmth, mystery, and moral dilemmas around wishes. With compelling leads and enchanting visuals, it offers a fresh take on the magic hidden in everyday desires.
The film is set to premiere in theaters nationwide on May 29, 2026.
A 12-episode series version is expected in the second half of 2026.
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