Native Title	오늘도 매진했습니다
Also Know as	Sold Out Again Today; Sold Out Again Today; Sold Out Again Today Too; Sold Out Today; Today, Sold Out Again; Today Is Sold Out Too; Today, Sold Out; It’s Sold Out Again Today; Oneuldo Maejinhaeseub; Oneuldomaejin; 오늘도매진
Director	An Jong-Yeon
Writer	Jin Seung-Hee
Distributor	SBS
Air Time	Wednesday, Thursday 21:00
Content Rating	15+ - Teens 15 or older
Genre	Comedy, Romance
Language	Korean
Country	South Korea
Release Date	2026-04-22
End Date	2026-05-28

As the warmer days of 2026 arrive, audiences are eagerly awaiting the arrival of the new Korean series "Spring Fever", a charming romantic comedy that blends rural tranquility with urban hustle for a heartfelt and hilarious ride.

Overview

"Spring Fever" (Korean title: 오늘도 매진했습니다) is a 12-episode healing romantic comedy that follows two driven professionals whose busy lives leave emotional gaps they never expected to fill. Set against the backdrop of a peaceful village and a bustling home shopping world, the series explores themes of work-life balance, unexpected connections, and finding love through everyday chaos. With a runtime of about 70 minutes per episode and a 15+ rating, it promises lighthearted moments, witty banter, and feel-good vibes perfect for spring viewing.

Plot Synopsis

Matthew Lee runs the world’s only farm producing miracle ingredients for natural cosmetics. A perfectionist farmer and CEO known for his rare white-flowered nuri mushrooms, he lives a quiet, self-sufficient life in the serene Deokpung village, juggling multiple jobs while keeping his world neatly ordered. Everything changes when Dam Ye Jin, an ace home shopping host famous for her nonstop sell-out successes, enters the picture. Suffering from chronic severe insomnia despite her professional triumphs, Ye Jin becomes obsessed with Matthew’s special mushrooms to keep her shows thriving. She relentlessly tracks him down, barges into his village routine, and turns his peaceful existence upside down with her bold, bulldozer-like determination. What begins as annoyance and bickering – complete with glares in cornfields and awkward pursuits – slowly evolves into a touching romance as the two help heal each other’s hidden emotional voids.

Cast & Characters

Main Cast

Ahn Hyo-seop as Matthew Lee: The gruff-yet-warm farmer nicknamed “Mechoori” (Quail), a cold-on-the-outside perfectionist who juggles farm work and research but can’t hide his growing irritation – and eventual affection.
Chae Won-bin as Dam Ye-jin: The bubbly, confident top home shopping host whose relentless energy and severe insomnia hide a deeper vulnerability.
Kim Bum as Eric Seo: The gentle and affectionate executive director at the cosmetics company, adding layers of support and subtle charm.

Supporting Cast

Go Doo-shim as Song Hak-daek: The influential, dialect-speaking powerhouse of Deokpung village who brings warmth and humor.
Jo Woo-Rri as Moon Ae-ra.
Yoon Jae-chan as Hwang Gi-hong.

Reception

Early glimpses from production have already sparked excitement among fans, who praise the fresh premise and the sparkling bickering chemistry between the leads. The contrast between quiet farm life and high-energy hosting, combined with the unique mushroom-driven storyline, has positioned "Spring Fever" as a standout romantic comedy to watch in 2026.

Fun Facts & Highlights

Core Romance and Unique Farming Element

The story revolves around real “miracle” white-flowered nuri mushrooms cultivated by the male lead, tying farming directly into the romance.

Relatable Character Depth

The female lead’s chronic insomnia adds relatable depth, showing that even top performers struggle behind the scenes.

Hilarious Visual Teasers

Teaser images capture hilarious dynamics, such as Matthew standing annoyed with hands on hips while Ye Jin casually chats on her phone in a cornfield.

Cozy Village Atmosphere

The village setting and supporting cast’s warm dialect moments promise plenty of laughs and cozy community vibes.

Final Thoughts

"Spring Fever" delivers exactly what many crave in a spring drama: laughter, healing romance, and a reminder that sometimes the best connections happen when life gets completely disrupted. With its engaging leads and feel-good energy, it’s bound to become a favorite for fans of workplace-to-village love stories. Don’t miss this charming addition to the 2026 lineup!

Where to Watch

"Spring Fever" premieres on April 22, 2026, airing Wednesdays and Thursdays at 9 p.m. KST on SBS, with international streaming available on major platforms shortly after.

Streaming Access

South Korea: Netflix.
Globally: Netflix.

Gallery

https://media.hanbuzz.com/2026/03/13191500/Sold-Out-On-You-2026.jpg