| Native Title | 프로모터 |
| Also Know as | Peuromoteo |
| Director | Lee Jong-Seok |
| Writer | Kyungseon Ryu |
| Air Time | Saturday, Sunday 21:10 |
| Content Rating | Not Yet Rated |
| Runtime | 12 episodes |
| Genre | Sports, Action, Period Drama, Life |
| Language | Korean |
| Country | South Korea |
"Promoter" promises an inspiring blend of sports, drama, and humanity in 2027
"Promoter" (native title: "프로모터") is an upcoming South Korean drama set to premiere in 2027 on tvN. This 12-episode series, airing on Saturday and Sunday nights, blends sports, action, and heartfelt drama. It explores the world of boxing through the eyes of groundbreaking characters in the 1980s, highlighting themes of perseverance, justice, and personal growth. Directed by Lee Jong-seok and written by Kyungseon Ryu, the series is produced by Studio Dragon and Library Company.
The story follows the meeting between the world's first female promoter and a hardworking boxer as they navigate challenges together until he reaches the pinnacle of becoming a world champion. It is described as a cheerful human sports drama filled with moments of crying, grumbling, resentment, and mutual cheering, brimming with raw humanity.
Sim Yeong-ja, formerly known as popular 1970s actress Ko Su-mi, transforms into a trailblazing figure in the male-dominated boxing scene of the 1980s. Nicknamed "Sim Dark" in her youth, she brings powerful charisma, a strong sense of justice, and innovative strategies to shake up the industry. Her journey intertwines with Jang Jeong-gu, a naturally talented WBC Light Flyweight boxer who repeatedly falls short of championships due to disqualifications despite his hard work and genius-level abilities.
As a yet-to-air series, "Promoter" has generated early interest due to its unique premise involving a female promoter in a historical sports setting and the involvement of established actors. The project continues to build anticipation as casting developments unfold.
This marks Lee Ha-nee's first appearance in a tvN drama.
Kim Sung-kyun returns to tvN in a drama role for the first time in over a decade.
The series features an age-gap dynamic and focuses on a former celebrity female lead paired with a skilled, hardworking boxer male lead.
It is set against the vibrant yet challenging backdrop of the 1980s boxing scene.
The drama emphasizes themes of mutual support and resilience on the path to championship glory.
"Promoter" stands out for its fresh take on the sports drama genre by centering a strong, pioneering female character alongside a determined underdog boxer. With its blend of emotional depth, exciting sports elements, and historical context, the series has strong potential to deliver an uplifting and entertaining story about chasing dreams against the odds. As casting for the lead boxer role finalizes, excitement continues to build for this 2027 release.
"Promoter" is scheduled to air on tvN.
It will likely be available for streaming on platforms such as TVING in South Korea.
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