| Native Title | 착한 여자 부세미 |
| Also Know as | Good Woman Bu Se-Mi, Good Woman Buscemi, Chakhan Yeoja Busemi |
| Director | Park Yoo-Young |
| Writer | Hyun Gyu-Ri |
| Air Time | Monday, Tuesday 22:00 |
| Content Rating | 15+ - Teens 15 or older |
| Runtime | 12 episodes |
| Genre | Crime, Romance, Drama |
| Language | Korean |
| Country | South Korea |
| Release Date | 2025-09-29 |
| End Date | 2025-11-04 |
"Ms. Incognito" is an intriguing blend of romance, crime, and drama that promises suspenseful twists and heartfelt moments. Starring Jeon Yeo-been in a dual-role performance, this ENA series explores themes of survival, identity, and unexpected love amid high-stakes intrigue.
"Ms. Incognito" (Korean: "착한 여자 부세미," also known as "Good Woman Bu Se-Mi") is an upcoming South Korean crime romantic drama television series. Directed by Park Yoo-young, known for The Kidnapping Day, and written by Hyun Gyu-ri, the series is produced by Kross Pictures and Trii Studio under KT Studio Genie. It consists of 12 episodes, each around 70 minutes long, and is rated 15+ for teens and older. The show airs on ENA every Monday and Tuesday at 22:00 starting September 29, 2025, until November 4, 2025. Principal photography took place in 2025, with the first script reading images released on August 26, 2025. Promotional materials, including teasers, posters, and trailers, have highlighted its fast-paced narrative and genre fusion, positioning it as a "survival reset" story.
The series follows Kim Young-ran, a resilient female bodyguard from a poor background who has overcome abuse and hardship to protect Ga Seong-ho, the terminally ill chairman of the powerful Gaseong Group. When Ga Seong-ho offers her a contract marriage to become his heir and secure his fortune, Kim Young-ran agrees, dreaming of a better life and a room of her own. However, to evade scheming family members and enemies plotting to seize the inheritance, she must go incognito for three months, adopting the identity of Bu Se-mi – a warm-hearted kindergarten teacher in the quiet rural village of Muchang. Settling into village life, Bu Se-mi wins over most residents but arouses suspicion from Jeon Dong-min, a cautious single father and strawberry farmer whose son is in her class. As Kim Young-ran / Bu Se-mi navigates deception, budding romance, and threats from her past, she must balance survival, lies, and newfound desires. The story weaves revenge, humor, and emotional depth, questioning the cost of ambition and the power of human connections.
Pre-release anticipation is building through teasers and interviews, with praise for the script's grip and genre blend.
The director and writer emphasize its immersive "survival reset" narrative, while cast insights have generated buzz for authentic portrayals.
Early promotional feedback highlights the chemistry between leads and nostalgic village elements, suggesting strong potential for viewer engagement.
Inspired by a real article about embezzlement, the writer aimed to remind viewers that money is a tool, not a goal, cheering on those living with conscience.
Jeon Yeo-been's dual role showcases a transformation from struggling bodyguard in threadbare clothes to elite kindergarten teacher, with teasers featuring her gripping a gun alongside a diamond ring.
The first meeting between Jeon Yeo-been and Jung Jin-young happens in pouring rain, sparking wary glances and subtle romance in the close-knit village.
Jung Jin-young's character dotes on his seven-year-old son and strawberries equally, with their bond portrayed as harmless and friend-like for heartwarming moments.
Posters and trailers tease cryptic elements like police chases and voiceovers such as "I like people with a lot of weakness," blending humor with suspense.
The director fused romance and revenge naturally, adding personality-driven humor to make the tone relatable and immersive.
"Ms. Incognito" offers a fresh take on the contract marriage trope, infusing it with crime thriller elements and emotional growth. Jeon Yeo-been's portrayal of a woman deserving happiness, alongside Jung Jin-young's guarded yet charming single dad, promises compelling chemistry and rooting interest. As a story of lies, survival, and reset lives, it delivers a message of resilience that's both entertaining and thought-provoking.
Aired on ENA.
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