| Native Title | 버츄얼 러브 |
| Also Know as | Virtual Love |
| Director | Jang Young-Seok |
| Distributor | SBS |
| Air Time | Wednesday, Thursday 21:00 |
| Content Rating | 15+ - Teens 15 or older |
| Runtime | 12 episodes |
| Genre | Romance, Comedy, Office, Life |
| Language | Korean |
| Country | South Korea |
Exciting news for K-drama fans: “But Your Love” is on the horizon with a fresh romantic comedy concept.
“But Your Love” (also known as “Virtual Love” or “버츄얼 러브” in Korean) is an upcoming 12-episode romantic comedy series set to air on SBS. Blending office dynamics, virtual idol elements, and everyday life, the drama follows a company employee navigating a tough routine who discovers an unexpected connection between her favorite virtual idol and her real-world boss. Directed by Jang Young Seok, known for “The Winning Try”, the series aims to deliver lighthearted humor and heartwarming romance. Filming is targeted to begin before the end of 2026, with a planned broadcast in 2027.
The story centers on a hardworking employee struggling with a demanding and dry daily life. Her source of comfort comes from a charming member of a virtual idol group. Through a series of surprising events, she learns that this virtual personality is none other than her superior at the office. The narrative explores their dual worlds—professional tensions in the game company setting and the playful, secretive interactions in the virtual realm—creating comedic and romantic sparks along the way.
As an upcoming production still in the early casting and pre-production stages, “But Your Love” has already generated significant anticipation among viewers. Fans are particularly excited about Lee Min-ho’s potential involvement in a genre he hasn’t frequently explored recently, promising a blend of charm, humor, and office romance elements that could resonate widely.
The drama incorporates modern themes of virtual idols and gaming industry life, offering a timely and fresh twist on classic rom-com tropes.
Lee Min-ho’s character balances a polished exterior with prickly workplace behavior, setting up rich comedic opportunities through his secret virtual identity.
This marks a return to SBS for Lee Min-ho after several years, adding to the project’s buzz.
The production team aims for filming to start within 2026, keeping the momentum going after recent casting news.
“But Your Love” looks poised to be a delightful addition to the K-drama lineup, combining relatable office struggles with imaginative virtual world elements. With Lee Min-ho potentially leading the charge and a solid director at the helm, it has all the ingredients for an engaging, feel-good watch that balances laughs and romance. K-drama enthusiasts should keep an eye on updates as casting and production progress.
The series is slated to premiere on SBS TV.
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