Bitch and Rich Season 2

“Bitch x Rich Season 2” (Korean: “청담국제고등학교 2”) returns with even more intense drama, secrets, and power struggles set in the elite halls of Cheongdam International High School. As new students enter and old alliances shift, the battle for status and survival reaches new heights.

Plot Synopsi

Season 2 resumes about six months after the finale of Season 1, in which a student fell from a rooftop. The elite hierarchy at Cheongdam International High is now fractured. Kim Hye-in (Lee Eun‑saem), now a two‑time murder witness, becomes the first underprivileged member to join the top clique Diamond 6.

Baek Je‑na (Yeri), once the unchallenged queen, faces humiliation, suspicion, and potential financial ruin. Hye‑in and Je‑na walk a fine line between rivalry and alliance, each seizing agency and confronting their desires head‑on.

Key themes explored this season

• Power, Choice, Trust: how characters navigate shifting power structures and betrayal.
• Media manipulation, institutional privilege, and identity vs. image within elite culture.

Cast & Characters

Returning cast

• Lee Eun‑saem as Kim Hye-in.
• Kim Ye‑rim (Yeri) as Baek Je‑na.
• Lee Jong‑hyuk as Seo Do‑eon, plus other Season 1 characters like Min Yul‑hee, Park Woo‑jin, Kim Hae‑in.

New Season 2 characters

• Kim Min‑kyu as Cha Jin‑wook, a mysterious transfer student and Je‑na’s fiancé.
• Won Kyu‑bin as Lee Sa‑rang, a younger Diamond 6 member devoted to Hye‑in.
• Oh Ji‑ho as Seo Hee‑kwon, the new chairman with shadowy motives.

Summary Table

• Premiered: July 3, 2025.
• Episodes: 10 × ~35 min.
• Platforms: Wavve, TVING (KR); Viki, Viu, Rakuten Viki internationally.
• Genre: High‑teen psychological thriller, school drama, mystery.
• Themes: Power struggles, media manipulation, identity, elitism.
• Dynamics: Hye‑in & Je‑na’s fragile alliance, new male leads shaking power.
• Reception: Fast‑pace, intense; big chart success despite low broadcast ratings.

What to Expect

Season 2 builds on Season 1’s mythology while evolving into deeper character studies. Watch for:

• Heightened psychological duels between Hye‑in and Je‑na.
• Fresh disruptions via Jin‑wook and Sa‑rang.
• Twisted romantic conflicts and loyalty tests.
• A broader commentary on privilege and corruption in elite institutions.

Romance & Power Struggles

• Hye‑in’s loyalty and romance with Sa‑rang adds nurturing contrast to the intrigue.
• Je‑na’s engagement to Jin‑wook intensifies political emotional stakes.
• Meanwhile, Seo Do‑eon re‑emerges with lingering feelings for Hae‑in, adding layered emotional conflict.

Reception

The season was praised for high tension and rapid pacing from the very first episode, with reviewers noting it intensifies the psychological warfare of Season 1.

IDN Times called it “immediately intense since the first minute” and noted its runtime felt fast despite episodes being short (~30‑40 min).

Despite low national broadcast ratings (~0.5 % average), the series quickly dominated OTT charts in South Korea – reaching top 3–4 on Netflix Korea, Wavve, and TVING. Internationally, it topped categories on platforms like ABEMA TV (Japan) and ranked well in Taiwan.

Where to Watch

Broadcast Schedule

Aired on MBN.

Streaming Access

• South Korea: Wavve, Netflix, TVING, Watcha.
• Globally: Viu, Rakuten Viki.

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